1954 Cristóbal Balenciaga introduces "semi-fit" dresses with soft, round shoulders; is the classic designer of the 1950s
Top 1960s Early 1960s Pierre Cardin becomes first designer to license his name for various products; is first to create ready-to-wear lines
London boutique owner
Mary Quant champions the youth movement; introduces mini-skirt, hot pants; launches Twiggy as supermodel; becomes 1960s most influential 1960s designer 1962 Yves St. Laurent opens fashion house; often uses ethnic inspirations; remains most classic modern designer, heir to Chanel,
Balenciaga Mid 1960s Influenced by rock music, "Mod" scene makes London major fashion center with fun, revolutionary clothes: bell bottoms, psychedelic prints, wild colors, dresses made of vinyl, paper, cellophane, metal, covered in mirrors; go-go boots; ruffled shirts for men; Nehru jackets; fur vests Rudi Gernreich creates "radical" fashion - topless swimsuit, see-through blouse, "no bra" look
Top 1968 Calvin Klein begins producing elegant, simple clothes, favoring neural earth tones and luxurious fabrics
Ralph Lauren creates men's wear line; expands into women's wear; favors natural fabrics; designs feature western or country motifs 1970 Known as Halston, Roy Halston Frowick dominates 1970s with pantsuits, sweater sets, form-fitting dresses, knit wear
Top 1974 Giorgio Armani creates men's wear line; popularizes Italian tailoring
Top 1979 Claude Montana founds couture house; specializes in leather
Top Early 1980s Japanese "school" of designers, including Issey Miyake, Kenzo, Rei Kawakubo, Hanae Mori, enjoy major couture success
Top 1984
Donna Karan launches line of versatile, casual knits; favors black
Top 1990s "Anything goes" emerges as fashion credo Late 1990 Alexander McQueen emerges as daring new designer; features cozy, romantic designs, dresses looking like quilt blankets, rabbit-skin dresses; favors highly theatrical fashion shows, models parade in rings of fire, get doused with paint or water, skate on real ice Stella McCartney, at Cloé fashion house gains following with daring new designs TIME LINE FOUND AT
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